Knowledge Management is for Everybody

Knowledge management is an important issue for companies in all sectors. The knowledge/information component of the product/service offering often increases in order to obtain differentiation benefit in the knowledge economy. The experience of Nucor Steel demonstrates the crucial role everybody plays in bettering the entire company's competitive advantage. To them, human resource management measures matter as much as (in many cases even more than) technology deployment. When the management measures are consistently practiced, a knowledge-friendly organizational culture gradually emerges. Technology can be purchased, the use of technology can be unique and difficult to duplicate. Reputation earned through long years of excellence can be seriously challenged when customers are disappointed. Advantageous location is great, but only up to a certain extent. Look at in this Businessweek special report how people in the steel products manufacturing company get motivated to actively engage in continual innovation. Much inspiration can be drawn from this company for those who are contemplating where competitive advantage comes from.
http://www.businessweek.com/magazine/content/06_18/b3982075.htm?chan=search